
Case study
Fairs
Ptak Warsaw Expo, one of the largest trade fair organisers in Europe, struggled with the challenge of handling a large number of leads efficiently generated at events. They needed a solution to quickly and effectively manage leads and increase their conversion to specific business activities, such as sales meetings.
Significant increase in speed of customer service: from 2-3 weeks to 30 seconds - 120 seconds
Customers did not recognise AI: clients preferred to talk to Persona than to a human being
Challanges before Persona AI
Ptak Warsaw Expo, one of the largest trade fair organisers in Europe, struggled with the challenge of handling a large number of leads efficiently generated at events.
They needed a solution to quickly and effectively manage leads and increase their conversion to specific business activities, such as sales meetings.
Solution
A Neuron Leads system integrated with AI Persona was implemented, which ran for five days, supporting communication channels such as email and WhatsApp. AI Persona, in collaboration with the human team, was tasked with qualify leads, warm them up and make sales appointments, while also providing full reports via Google Sheets.
Funnel structure
10 690 Leads
895 classified

1 223 Conversations
521 Warmed up
80 Sales meetings

Results of Persona's work
Costs & ROI
Human team time estimation:
Benefits




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