Quantum Neuron

Case study

Fairs

80 sales meetings in 5 days. Zero CAC. 46 days of work saved.

Ptak Warsaw Expo, one of the largest trade fair organisers in Europe, struggled with the challenge of handling a large number of leads efficiently generated at events. They needed a solution to quickly and effectively manage leads and increase their conversion to specific business activities, such as sales meetings.

Significant increase in speed of customer service: from 2-3 weeks to 30 seconds - 120 seconds

Customers did not recognise AI: clients preferred to talk to Persona than to a human being

See the change

Challanges before Persona AI

Ptak Warsaw Expo, one of the largest trade fair organisers in Europe, struggled with the challenge of handling a large number of leads efficiently generated at events.

They needed a solution to quickly and effectively manage leads and increase their conversion to specific business activities, such as sales meetings.

See the change

Solution

Our Neuron Leads System integrated with AI Persona was implemented and operated for five days, supporting communication channels such as email and WhatsApp. AI Persona, in collaboration with their staff, was tasked with qualifying leads, warming them up, and making sales appointments, while also providing full reports via Google Sheets.

Funnel structure

10,690 Leads Captured

Leads with data collected including name, company, contact details, telephone number, and country.

895 Marketing Qualified Leads

Qualified leads with notes, automatically uploaded to Google Sheets.

1 223 Conversations

Conversations conducted by AI Persona, consisting of WhatsApp and email responses from users.

521 Sales Qualified Leads

Warmed-up leads prepared for further sales activities.

80 High Intent Leads

Sales meetings scheduled within the first five days.

Results of Persona's work

Costs & ROI

The cost of the signs in the Pay-as-You-Go system was $4,180 USD net, demonstrating that, with relatively low operating costs, it was possible to achieve excellent results in lead management.

Human team time estimation:

💬 1,223 conversations × an average of 10 minutes per conversation = 12,230 minutes (approximately 204 hours).

🔎 895 Marketing qualified leads × an average of 5 minutes for analysis and data entry = 4,475 minutes (approximately 75 hours).

🔥 521 Sales qualified leads × an average of 10 minutes for follow-up = 5 210 minutes (approximately 87 hours).

💬 1,223 conversations × an average of 10 minutes per conversation = 12,230 minutes (approximately 204 hours).

🔎 895 Marketing qualified leads × an average of 5 minutes for analysis and data entry = 4,475 minutes (approximately 75 hours).

🔥 521 Sales qualified leads × an average of 10 minutes for follow-up = 5 210 minutes (approximately 87 hours).

💬 1,223 conversations × an average of 10 minutes per conversation = 12,230 minutes (approximately 204 hours).

🔎 895 Marketing qualified leads × an average of 5 minutes for analysis and data entry = 4,475 minutes (approximately 75 hours).

🔥 521 Sales qualified leads × an average of 10 minutes for follow-up = 5 210 minutes (approximately 87 hours).

In total, this corresponds to 366 working hours, or approximately 46 working days (based on an 8-hour working day) for one employee. With AI Persona, this time was reduced to just five days.

Benefits

Process automation: AI Persona has taken over most of the tasks related to handling and qualifying leads, easing the burden on the sales team.

Speed of action: In just five days, Ptak Warsaw Expo managed to analyse and created more than 500 Sales Qualified Leads, which significantly accelerated their sales process.

Reliable data: The integration with Google Sheets provided clients with a clear report, enabling them to follow up fully based on accurate data.

Increased sales efficiency: The scheduling of 80 appointments for High Intent leads in such a short time proves the effectiveness of communication automation and the power of AI-based solutions.

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