
Case study
RealEstate
Since July 2024, Persona, which is a digital copy of Alpha Nova Founder Adam Malujda, has effectively taken over communication with prospects on the brand's Instagram.
The high level of account activity results in a constant flow of messages from those interested in collaboration of a very repetitive nature: questions about pricing, scope of services, availability dates for a meeting and the like. The implementation of Persona AI has relieved the workload, allowing human resources to be involved in more demanding and creative tasks.
Significant increase in speed of customer service: from 2-3 weeks to 30 seconds - 120 seconds
Customers did not recognise AI: clients preferred to talk to Persona than to a human being
Challanges before Persona AI
Alpha Nova’s Instagram DMs were overwhelmed daily by dozens of repetitive questions from real estate agents — about pricing, availability, services, and meeting slots.
Alpha Nova’s Instagram DMs were overwhelmed daily by dozens of repetitive questions from real estate agents — about pricing, availability, services, and meeting slots.
Solution
Since July 2024, Persona AI — a digital copy of founder Adam Malujda — has taken over Instagram communication.
It works 24/7, replies naturally within seconds, answers detailed questions about the offer, and smoothly guides potential clients toward booking a meeting. It also promotes Alpha Nova’s events and sells tickets — all in one seamless conversation.
Manual Inbox check every 15 minutes are a thing of the past
Results of Persona's work
Response time dropped from 15+ minutes to 60–120 seconds
Response times to enquiries on Instagram have been reduced from several minutes - and in extreme cases even a day - to just 1-2 minutes, which has had a significant impact on keeping customers' attention and engagement.
Keeping potential customers engaged
Team regained 2+ hours/day
Sales process with consistent follow-ups
More appointments booked
4,800+ people have already chatted with AI Persona!