Quantum Neuron

Case study

RealEstate

Automating Sales Conversations and Booking with Human-Like Precision

Since July 2024, Persona AI “Adam”, who was created as a digital copy of Alpha Nova’s founder Adam Malujda, has effectively taken over communication with prospects on the brand’s Instagram.

Significant increase in speed of customer service: from hours to 30 - 120 seconds

Customers did not recognise AI: clients preferred to talk to Persona than to a human being

The high level of account activity results in a constant flow of messages from people interested in collaborations. These messages which are very repetitive in nature included: questions about pricing, scope of services, available dates for meetings, and similar topics. The implementation of Persona AI has reduced Alpha Nova’s workload, allowing human resources to be involved in more demanding and creative tasks.

Persona AI “Adam” has eliminated the need to manually answer messages. Previously, an Alpha Nova employee would manually handle customers via Instagram every 15 minutes, checking for new questions. This represents a saving of at least 2 hours per day. The implementation of Persona has made it possible to automate and streamline the process of organising and scheduling meetings with prospects. The conversations conducted by Persona have also been used as a new channel for the promotion of stationary events and ticket sales.

See the change

Challanges before Persona AI

The Alpha Nova team received dozens of enquiries on Instagram every day, mainly from estate agents interested in marketing services. The messages were about services provided, pricing details, availability, and the possibility of arranging meetings. Handling these conversations was time consuming and required constant monitoring of the inbox every 15 minutes. On some days, this was simply impossible. In practice, this meant that many messages went unanswered for several hours, and some leads were lost irretrievably.

The problem was not only the speed of response or the increasing volume of enquiries, but also the lack of systematic follow ups. Conversations were breaking off before an appointment could be made. Manual handling was becoming a bottleneck in scaling sales activities.

Alpha Nova’s Instagram DMs were overwhelmed daily by dozens of repetitive questions from real estate agents — about pricing, availability, services, and meeting slots.

Keeping an eye on Instagram every 15 minutes, 24/7, was simply impossible. After office hours, the inbox would be flooded with new leads - some of which were lost for good.

See the change

Solution

Manual Inbox check every 15 minutes are a thing of the past

The implementation of Persona AI in the role of an Appointment Setter made it possible to completely automate communication on Instagram. Persona was equipped with knowledge of Alpha Nova’s services, the structure of the offer, prices, and available appointments.

It operates continuously, taking over the conversation from the very first message, conducting the dialogue in a natural way, answering questions, and guiding the customer towards scheduling a meeting. It sends links to consultations, communicates information about events, and is able to independently propose attendance at conferences and sell tickets.

Results of Persona's work

Reduction in response time
from hours to 60–120 seconds

Response times to enquiries on Instagram have been reduced from 15+ minutes and in extreme cases 24+ hours, to just 1-2 minutes. This has had a significant impact on maintaining customers’ attention and engagement, and overall brand awareness.

Keeping potential customers engaged

Persona does not leave conversations unanswered and always ends messages with a question, keeping the conversation flowing and dynamic, even throughout the day. It always remembers the content of the conversation and thus provides a unique customer experience.

Unburdening the team and freeing up resources for strategic activities

The person previously responsible for handling Instagram has regained time for key responsibilities. She now merely oversees a process that previously took many hours a day.

A meticulous sales process with consistent follow-ups

Before Persona was implemented, many conversations would stop at the first contact stage. There was not enough time for systematic follow ups, and manual reminders were unrealistic given the high number of enquiries. Persona now drives sales consistently, taking care of every stage of the conversion process and initiating reminders on its own, closing the sales process with a precision that was previously lacking.

Increased conversions
and appointments

Persona carries the conversation through to the appointment, sending a link to the consultation, answering questions, and finalising the call. This has increased the number of contracted sales calls.